Grand Official Opening of PETRONAS Twin Towers
by Mike Gomez / Carlson White (M) Sdn. Bhd.
The launch ceremony in 1999 that put the Petronas Twin Towers in world spotlight set a new benchmark for projects of all kinds and for the spectacular New Year Countdowns that one sees these days including at Burj Khalifa.
They were the World's Tallest Building from its completion in 1998 till 2004 and still are the World's Tallest Twin Buildings till today.
Project
Grand Opening of PETRONAS Twin Towers, The World's Tallest Towers from 1998 to 2004
Production schedule
6 months
Concept / Strategy
"A Vision Realized" coined to showcase the towering ambition of our country to become a developed Nation and to prove to the world that we are equally capable of achieving great things. An outdoor evening celebration.
Engineering feat
Designing and erecting the worlds largest sky screen that was suspended below the sky bridge between the Towers to showcase The journey, Malaysia's Rich Cultural heritage, its peoples, its Vision etc.
To light up 88 floors of the Twin Towers, (220,000 volts of electricity was generated to power projection and lighting systems)
Technologies
The use of high end large frame multi media presentation to project a narrative onto the facade of the towers and sky screen.
Special effects
Specially choreographed time coded lighting /projections and pyrotechnics display to synchronize with the musical score specially produced for the events culmination.
Production crew
Approximately 500 pax. Comprising of Malaysians and a host of International specialized service providers from Italy, Australia, United Kingdom, USA , Singapore, France, Hong Kong, Germany & Japan
Targeted audience
Primary
- Malaysians throughout the country
- Approximately 1000 invited guests and dignitaries
- The masses including International Travelers who were in Malaysia gathered around the vicinity (approximately 500,000) to witness the grand opening.
Secondary
- The world at large
(The event was carried live through all electronic media in Malaysia and several other Countries)
I am happy to recommend Carlson White (M) Sdn Bhd as very efficient and innovative event managers. The Petronas Twin Towers opening was managed by them and they did a magnificent job. Tun Dr Mahathir bin Mohamad, fourth Prime Minister of Malaysia and former adviser of Petronas. More details
Malaysia's National Day Celebrations - Putrajaya
by Mike Gomez / Carlson White (M) Sdn. Bhd.
With this event, Mike beat two other nominees from the US and Australia to the win Gala Award in 2002 for the “Best Produced Event Under The Budget USD250,000 to USD500,000” in Orlando, Florida in the United States. More details
Project
Ambang Merdeka Celebrations (Malaysia's National Day Celebrations) held at Putrajaya - The New Administrative Capital of Malaysia.
Production schedule
2 months
Concept / Strategy
The concept of "Reflections" encompassed a nostalgic journey of the progress and development of Malaysia since independence its cultural diversity, harmony and achievements. The main elements of "One Rhythm", "One Voice" and "One Dance" was tastefully portrayed through a live concert on a floating stage by a host of leading vocal artiste, Instrumentalists and cultural troupes reflecting the multi cultural diversity of Malaysia's plural ethnic society.
Engineering feat
Designed and constructed the largest floating stage in Malaysia held at the Putrajaya Lake Club, the venue for an evening celebration.
Technologies
Long throw high end projection systems flown in from the UK to project a documentary of the landmark achievements of Malaysia and CCD broadcast to cross feed performances on a giant screen acting as a backdrop on the floating stage.
Special effects
Aerial Fireworks and Special effects for countdown.
Production crew
A total production crew of 110 including projection specialist from UK, Film development crew from Italy.
Targeted audience
Residents of Putrajaya (The new Administrative Capital of Malaysia), its neighboring Town Councils and Media representatives.
Approximate attendees
100,000 pax
Held in full splendour which reflected the nationalistic spirit. Nohazifa bt Mohamed for the President, Perbadanan Putrajaya
Official Opening of Telekom Tower Malaysia
by Mike Gomez / Carlson White (M) Sdn. Bhd.
Project
Official Opening of Telecom Tower (Malaysia's Telecommunications Company) by the Honorable Prime Minister of Malaysia
Production schedule
3 months
Concept / Strategy
The concept "Another Dimension" aptly communicated the migration of it services to a new era of modernization with the opening of its new Head Office . The first of its kind with its unique architectural design and state of the art amenities symbolized the futuristic dimension striving to become a world class telecommunication provider.
Main components
A 3D animated fly-thru by a robotic character expounding the salient features of the new head office climaxing with the appearance of the The Menara Telekom (Telecom Tower) model. Two Robotic characters on stilts (The ROBOSTILTS flown in from the USA ) made a grand appearance and assisted the Honorable Prime Minister in the ceremonial opening.
Technologies
Production of a 3-D animated Fly-thru showcasing the tower's architecture and design.
Special effects
Pyrotechnics and special effects to enhance the launch.
Production crew
Approximately 100 including the two Robostilts (Robotic characters from USA)
Targeted audience
Malaysians, Industry players, Dignitaries, invited guests and media representatives
We would like to express our sincere gratitude in making this event a success and a most memorable one. Khairul Annuar Mohamed Zamzam, General Manager, Corporate Affairs, Telekom Malaysia (TM)
Official Launch of Alamanda - Putrajaya's 1st Shopping Complex
by Mike Gomez / Carlson White (M) Sdn. Bhd.
Project
Official Launch of Alamanda Putrajaya (Putrajaya's first shopping complex) by The Prime Minister of Malaysia.
Production schedule
2 months
Concept / Strategy
The unique concept of "The Sense of Scent" was coined likening it to the scent of the flower (Alamanda from which the complex was named) that draws the people to it. For the ceremonial act the Prime Minister locked in the final petal to signify the complex opening.
Main components
- A Cirque du Soleil style production (The Balagan Troupe) were flown in from the USA to entertain the crowd. We choreographed a show for the launch.
- Live performances by leading local Divas
- A fashion extravaganza by a leading Malaysian designer
- A themed grand sit down dinner for the invited guests.
Technologies
High end projection & Laser systems were used to color wash the complex in multi colors and designs.
Special effects
Pyrotechnics and special effects to enhance the launch.
Production crew
120 pax including the Balagan Troupe from USA.
Targeted audience
Residents of Putrajaya (Malaysia's New Administrative Capital) and surrounding Local Town Councils. The event was attended by approximately 100,000 pax and Media representatives.
A great show, including international acts, was put together, leaving one and all most impressed. Emma Khalid, Marketing Manager, Alamanda
Motorola Trade Launch - World w/o Wires for McCann Erickson Sdn Bhd.
by Mike Gomez / Carlson White (M) Sdn. Bhd.
Project
Motorola Web w/o Wires Trade Launch
Motorola Web w/o Wires Consumer Roadshow
Production schedule
2 months
Concept / Strategy
"Journey through the mind"
Main components
Motorola Web w/o Wires Trade Launch. - Indoor - Dinner Event
Constructed a huge human head with LED plasma screens embedded as lenses. The head opened up to unveil a large screen which was used to screen a 3D animation of the Journey. This AV production incorporated the use of Intelligent lighting systems, surround sound audio equipment with special effects and pyrotechnics.
Motorola Web w/o Wires Consumer Roadshow - Outdoor - Exhibition and Consumer Roadshow in CBD
The main component for the exhibition at the consumer roadshow was the construction of a specially designed cylindrical "Dome" for consumers viewing of the 3D animation encompassing a "virtual journey" through the mind of the consumers.
Technologies
Specially designed 3D viewing dome/glasses to experience a Virtual journey.
Special effects
Indoor pyrotechnics and special effects to enhance the launch.
Production crew
Approximately 80 pax
Targeted audience
Consumers and end users of Motorola products and the media.
Attendees
Approximately 100,000 pax
We received very positive feedback from our customers. Loong Li Ping, Regional Marketing Communications Manager, Motorola
Official Launch of TGV (Tanjong Golden Village) Cinema Complex
by Mike Gomez / Carlson White (M) Sdn. Bhd.
Project
Official Launch of Tanjong Golden Village Cinema Complex by International Celebrity Mel Gibson in conjunction with the screening of his latest movie "Conspiracy Theory" for the first time in Malaysia.
Production schedule
2 months
Act of launch
The launch was specially tailored to include Mel Gibson playing the traditional drums to a rhythmic score specially composed for the event.
Logistical feat
His popularity drew thousands of fans who came in full force to meet and greet him in person. Managing crowd control and security was our primary concern to ensure the success of the launch.
Special effects
Indoor pyrotechnics and special effects to enhance the launch.
Production crew
Approximately 200 pax including uniformed security and crowd control Personnel.
Targeted audience
Malaysian public, Local & International Media.
We were especially impressed with the creativity of the launch gimmick. Tan Lay Han, General Manager, TGV Cinemas
1st Anniversary Celebrations of the KL Tower
by Mike Gomez / Carlson White (M) Sdn. Bhd.
Project
First anniversary Celebrations of Menara Kuala Lumpur (Kuala Lumpur Tower - 5th tallest telecommunication Tower in the world).
Production schedule
1 month
Concept / strategy
With the concept of "Tower of Lights" the entire structure was bathed in multiple shades of light, patterns, projections and pyrotechnics choreographed to a specially produced music score.
Main Components
The anniversary celebrations marked the launch of Menara KL (KL Towers ) home page using infinity panels/ multiple/ time tunnel effects.
Technologies
Use of STX searchlights flown in from France and lasers to project images and color wash the structure. Creating a stage and backdrop of infinity / multiple/ time tunnel effects.
Special effects
Pyrotechnics, aerial fireworks, large frame lasers and 7K lights for special effects.
Production crew
Approximately 100 pax
Targeted audience
Invited guests, City dwellers and Media
They displayed commitment, reliability, teamwork and high standards. Shahidah Ridwan, CEO, KL Tower
Mike's Clients
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What Mike's Clients Say
Truly memorable and historic.
Grand Opening of the PETRONAS Twin Towers (August 1999)
Mohd Azhar bin Osman Khairuddin
- Senior General Manager, Legal & Corporate Affairs Division, PetronasThey displayed commitment, reliability, teamwork and high standards.
1st Anniversary Celebrations of the Kuala Lumpur Tower (October 1997)
Shahidah Ridwan
- Chief Executive Officer, KL TowerWe would like to express our sincere gratitude in making this event a success and a most memorable one.
Official Opening of the Telekom Tower (February 2003)
Khairul Annuar Mohamed Zamzam
- General Manager, Corporate Affairs, Telekom Malaysia (TM)My team and I truly enjoyed working with you.
Official Opening of Kuala Lumpur City Centre Park '98
Omana Nair
- Public Affairs ManagerA great show, including international acts, was put together, leaving one and all most impressed.
Official Launching of Alamanda Shopping Complex (October 2004)
Emma Khalid
- Marketing Manager, AlamandaThank you so much for your contribution in making the Force of Nature event in KL a huge success.
Force of Nature Concert for Tsunami Aid (March 2005)
Jonjozuf Hadley
- INTERSECTION Entertainment, LCC (USA)One of the most spectacular highlights of my entire life.
Asia Pacific Family Dialogue Official Opening (October 2004)
Richard G Wilkins
- Managing Director, The World Family Policy Center, Utah, USAHeld in full splendour which reflected the nationalistic sprit.
National Day Celebrations at Putrajaya, the administrative capital of Malaysia (August 2002)
Nohazifa bt Mohamed for the President
- Perbadanan PutrajayaWe were especially impressed with the creativity of the launch gimmick.
Tanjong Golden Village Sunway Pyramid Official Opening by Mel Gibson (August 1997)
Tan Lay Han
- General Manager, TGVOne of the slickest productions we have ever witnessed.
Opening & Closing Ceremonies of the 28th Kiwanis Asia Pacific Convention (March 2003)
Stewart LaBrooy
- Asia Pacific SecretaryWe appreciate your creativity, professionalism and commitment.
"Discover Cyberjaya-020202" (February 2002)
Noor Azman Yusof
- DirectorWe received very positive feedback from our customers.
Motorola Web w/o Wires Trade Launch (May 2000) & Motorola Web w/o Wires Consumer Roadshow (August 2000)
Loong Li Ping
- Regional Marketing Communications Manager, MotorolaWe were pleased with the high level of professionalism demonstrated.
Official Opening of BASF Malaysia's new HQ (March 2000)